All termsGROWTH & ACQUISITION

PLG

Product-Led Growth

Also known as: Product Led Growth

DEFINITION

A go-to-market motion where the product itself is the primary driver of acquisition, activation, and expansion — rather than sales.

In depth

PLG is the dominant model for modern self-serve SaaS (Figma, Notion, Linear, Loom). The product is free to try, fast to value, and viral within teams. Sales exists — but to close enterprise, not drive new-logo acquisition.

PLG is not "no sales". The most successful PLG companies layer a sales team on top, once usage in an account crosses a threshold.

Related terms

Freemium

A pricing model that offers a functional free tier indefinitely, with paid tiers unlocking expanded usage, features, or support.

NRR

The percentage of revenue retained from existing customers after accounting for expansion, contraction, and churn.

USE THIS IN A REAL PLAN

Turn concepts into a real SaaS blueprint

PlanMySaaS runs PLG and every other SaaS metric for your idea — part of a full blueprint with architecture, feature specs, 21 docs, and Cursor-ready prompts.

Start free See pricing

Last reviewed 14 April 2026 by Abhi Verma.